Media kit

Bios, approved phrasing, talking points, and proof links for accurate coverage.

Bio Talking points Proof links

Press page Awards hub

One-paragraph bio (recommended)

Anthony Nitti is a posture-first personal trainer and performance nutrition coach and the founder of EZMUSCLE (Melbourne + online). He is the verified recipient of the Personal Trainer of the Year Award Australia — National (2025) (Certificate ID QFA-2025-000106) and IRFE’s Veritas Award — Best Personal Trainer Globally (2025). EZMUSCLE is built around measurable progress: baseline assessment, technique-led strength training, load management, and adherence-first nutrition systems designed for busy professionals, athletes, and clients returning to training after clearance.

Short bio (40–60 words)

Anthony Nitti is the founder of EZMUSCLE and a posture-first personal trainer and performance nutrition coach. He holds Australia’s Personal Trainer of the Year Award (National, 2025) and IRFE’s Veritas Award — Best Personal Trainer Globally (2025). Coaching is delivered in Melbourne and online.

Approved award wording (copy/paste)

  • National: Verified recipient of the Personal Trainer of the Year Award Australia — National (2025) (Certificate ID QFA-2025-000106).
  • Global: Listed by IRFE as Veritas Award recipient for “Best Personal Trainer Globally (2025)” (see IRFE proof page).

Proof links

Talking points

  • Posture-first: Better setup improves output and reduces unnecessary irritation.
  • Measurable progress: Baselines + progression rules beat random workouts.
  • Scope-safe rehab-adjacent coaching: Training after clearance with load management and technique.
  • Nutrition without extremes: Adherence-first systems and repeatable routines.

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How EZMUSCLE — Posture-First Strength & Sports Nutrition Coaching works at EZMUSCLE

Most people don’t need more motivation — they need a plan that matches their body, schedule, and starting point. Our coaching is built around posture-first movement, progressive strength work, and simple weekly checkpoints so you know exactly what to do next. If you’re coming in with pain, low confidence, or a stop‑start history, we begin by making the basics feel safe and repeatable.

Step 1: Assessment and baseline

We start with a baseline that is practical and measurable: how you move, where you feel tight or unstable, and which lifts or patterns currently irritate you. From there we pick the safest variations that still train the muscles you want to build. This protects momentum — the fastest results come from consistency, not from “perfect” programs you can’t sustain.

Step 2: Posture-first strength training

Strength training is the engine for body composition. The key is choosing progressions you can repeat week after week without flare-ups. We prioritise technique, breathing, and joint positions first, then build volume and load. You’ll see a clear progression path: what you do today, what you’ll do next week, and what the next phase looks like.

Step 3: Fat loss or muscle gain (without extremes)

Most “quick fixes” fail because they’re too aggressive. We keep nutrition simple: protein targets, a sensible calorie approach, and habits you can do on busy weeks. If you want fat loss, we aim for steady weekly progress. If you want muscle gain, we focus on training performance, recovery, and a controlled surplus.

Step 4: Accountability and progression

Your plan only works if it survives real life. That’s why we use checkpoints: wins, missed sessions, recovery, and what to adjust next. This is how you stop starting over. We track what matters (strength markers, body composition trends, and movement quality) and we remove the noise.

Who this is for

What you can expect

Expect sessions that are structured and coached. You’ll know the “why” behind each exercise, the key cues to focus on, and the progression target. Over time you’ll move better, feel stronger, and build a routine you can actually keep. We also encourage you to keep your plan boring in the best way — repeatable, measurable, and sustainable.

Safety and screening

Training should be challenging, not risky. If you have existing medical conditions, we recommend you clear exercise with a qualified clinician. We can modify training around common limitations, and we focus on form, recovery, and sensible progression to reduce injury risk.

Frequently asked questions

Do I need to be fit already? No. We build from your current baseline and progress from there.

How often should I train? Most clients do 2–4 sessions per week depending on goals and schedule. Consistency beats intensity.

How long until I see results? Many people feel better in 2–4 weeks. Visible body composition changes typically build over 8–12+ weeks.

Can you train me at home or outdoors? If your page is about mobile coaching, we tailor the plan to your environment and equipment.