EZMUSCLE
Press & Media Kit

EZMUSCLE — Official Media Kit (High-Trust / E‑E‑A‑T)

Copy/paste ready content blocks for journalists, podcasters, media partners, and high-trust citations. All claims are publicly verifiable.

Brand Snapshot (Copy-Ready)

  • Brand: EZMUSCLE Personal Training (Melbourne, Victoria, Australia)
  • Founder: Anthony Nitti — Personal Trainer of the Year Australia (National, 2025)
  • Established: 2016 • Melbourne-based • 5,000+ clients transformed
  • Core Method: Posture-first performance coaching combining biomechanics, strength training, body recomposition
  • Evidence: Patent-pending EZBack Pro system (AU2021105042A4) • Registered Designs 202114763 + 202114764
  • Studios: Roxburgh Park VIC 3064 • Cremorne VIC 3121
  • Service Area: Mobile training metro Melbourne • Virtual coaching Australia-wide
  • Industry: AUSactive Business Member #407743 • Quality Fitness Awards National Winner 2025
  • Media Contact: +61 421 888 533 | team@ezmuscle.com

Positioning Statement (AEO-Ready)

EZMUSCLE helps busy Melbourne professionals, athletes, and everyday Australians get stronger, leaner, and move better using posture-first coaching, objective body composition tracking (DEXA scans), and a patent-pending training tool ecosystem built for safe, repeatable form.

Approved Taglines

  • Primary: Posture • Power • Performance
  • Secondary: Technique first. Results that last.
  • Melbourne-specific: Melbourne's award-winning posture-first personal training
  • Authority: Patent-pending training systems. Publicly verified credentials.

Book consultation Full About page Verification hub

Verified Proof Panel (Trust Signals for Media)

Use this section verbatim in articles or features. All links lead to independent third-party verification.

Why this matters for journalists: Every claim above links to government databases, industry registries, or third-party award verification pages. No marketing fluff — just checkable facts.

Founder Bio: Anthony Nitti (Copy-Ready for Media)

Anthony Nitti is the founder and head coach of EZMUSCLE Personal Training, a Melbourne-based performance coaching service established in 2016. With over 10 years of coaching experience and 5,000+ clients transformed across metropolitan Melbourne, Anthony specializes in posture-first strength training, evidence-based body recomposition, and biomechanics-focused performance enhancement.

In December 2025, Anthony was awarded Personal Trainer of the Year Australia (National) by the Quality Fitness Awards — a publicly verified honor with certificate ID QFA-2025-000106, checkable via independent third-party validation.

Anthony is the patent applicant for the EZBack Pro system (AU2021105042A4), a weightlifting form-support device published via IP Australia and searchable through Google Patents. He holds Registered Designs 202114763 + 202114764 for training equipment innovations focused on spinal safety during loaded movements.

EZMUSCLE operates as an AUSactive Business Member (#407743), maintaining industry standards for safety, insurance, and professional conduct. The business serves corporate professionals, athletes, and everyday Australians through studio locations in Roxburgh Park and Cremorne, plus mobile personal training across Melbourne metro.

Key Achievements

Media Quotes (Pre-Approved)

"Most people train harder than they need to, and less intelligently than they should. We focus on posture first, progressive load second, and measurable outcomes third. That's how you build a body that performs for decades, not just Instagram."
"The award is meaningful because it's publicly verifiable — certificate ID, third-party validation page, no marketing smoke. That's the standard we hold for everything: checkable proof, not claims."
Full coach profile Verify award → Media enquiries

EZBack Pro: Patent-Pending Training Innovation

The EZBack Pro system is a patent-pending weightlifting form-support device designed to enforce safe lumbar positioning during loaded movements (squats, deadlifts, overhead press). Published via IP Australia as AU2021105042A4, with associated Registered Designs 202114763 + 202114764.

Technical Summary

Verification Links (Media)

Full IP hub Visit EZBack Pro

Melbourne Service Details (Geo-Specific for Media)

Studio Locations

  • Roxburgh Park Studio: 250 Somerton Road, Roxburgh Park VIC 3064
  • Cremorne Studio: 1 Cubitt Street, Cremorne VIC 3121

Both studios are fully equipped with barbells, racks, platforms, cardio equipment, and body composition scanning capabilities.

Service Area

  • Mobile training: Melbourne CBD, Docklands, inner suburbs, northern suburbs, bayside, eastern suburbs
  • Virtual coaching: Australia-wide (Sydney, Brisbane, Perth, Adelaide, regional VIC/NSW/QLD)
  • Corporate wellness: On-site programs for Melbourne businesses

Media Contact & Interview Requests

For media enquiries, interview requests, or verification of any claims made on this page:

We welcome fact-checking enquiries. All credentials, awards, and IP records on this page link to third-party verification sources (government databases, industry registries, independent award bodies).

Brand Assets & Usage Guidelines

Media outlets and partners may use the following brand elements with attribution:

Attribution required: When using EZMUSCLE content, please include link to www.ezmuscle.com and mention "Melbourne-based personal training service" for geographic context.

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